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Government Campaign Aims to Dissolve Myths about Electric Cars

Large car manufacturers, including BMW, Renault, Nissan, Vauxhall and Toyota, have joined a government campaign aimed at promoting the use of ultra-low emission cars, whilst breaking the existing myths about such vehicles, Business Reporter wrote recently.

The campaign, called Go Ultra Low, seeks to help drivers understand the benefits and cost savings associated with the use of ultra-low emission vehicles. At present, there a more than 20 models of such vehicles on the UK market.

Ultra-low emission vehicles are vehicles that produce 75g or less of C02 per kilometre, such as electric and hybrid cars. The existing myths about these eco-friendly cars question whether they are efficient enough and if they can be distributed into the mass market; for example, in 2013 Ralf Speth, chief of Jaguar Land Rover, criticised the government for subsidizing electric cars and charging points across the UK, saying that the batteries for such vehicles cost too much.

Deputy prime minister Nick Clegg recently said that the government wishes to support the UK's position as a leader in production and adoption of electric and hybrid vehicles. He made the statement as he unveiled a £9 million funding boost for the creation of new charging points. According to Clegg, the electric cars industry is amongst the most promising green industries in the UK, as it can boost the country's economy and lower its carbon dioxide emissions.

Commenting on the campaign, Mike Hawkes, who heads the Society of Motor Manufacturers and Traders, said he hopes that more people will consider "going ultra-low," especially if they consider running costs and environmental performance as important criteria.

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