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Kind to the environment car hire franchise opportunity

Established in 2007 in the United Kingdom, Green Motion is now recognised as a world leading brand in the provision of lower CO2 car and van hire. Please read on to find out more about the benefits associated to the ownership and operation of a vehicle rental franchise with Green Motion.

In 2005, Richard Lowden, the founder and CEO of Green Motion vehicle rental, reacted to the global need to take genuine and positive action to play a part in reducing the effects of climate change and set about creating what is now the world’s first vehicle rental company which is kinder to the environment.

Richard Lowden
Richard Lowden

The concept of the organisation was very simple - to give its customers, both leisure/retail and business, the choice and opportunity to rent greener vehicles, thus reducing their CO2 emissions while benefiting from greater and improved fuel economy. In developing Green Motion, he identified a real niche in the vehicle hire and rent-a-car market to provide a greener alternative to customers.

The original operations commenced trading in 2007 in the United Kingdom and despite the incredibly tough economic climate that prevailed, the Green Motion brand enjoyed excellent growth with it becoming a top 10 rental operation within the UK and Northern Ireland.

In January 2011, Green Motion saw the opening of its first overseas Master Country Franchise in Mexico. Initially starting with 12 locations, Green Motion in Mexico has been developing at an incredible pace with now over 34 operational branches within the country, many of which enjoy an in-terminal presence in Mexico’s leading airports.

2012 saw Green Motion’s brand further expand with the opening of a Master Country Franchises in Malta and in Cyprus.

Green Motion’s growth continued in 2013 with the sale of its Master Country car and van hire franchises in Italy, Iceland and the Republic of Ireland.

2015 bought Bosnia, California, Canada, Croatia, Finland, Latvia, Montenegro and St Maarten.

2016 saw the brand's expansion into Romania, Czech Republic Dominican Republic, Poland and Morocco.

Mauritius, Puerto Rico, Slovenia and Sweden started operating in 2017

2018 brought Albania, Austria, Portugal, Estonia, Reunion Island, Louisiana and Turkey

2019 saw the opening of Bulgaria, Kosovo, Martinique, Lebanon, Nevada and UAE

2020 was certainly the most challenging year Green Motion had ever faced with COVID-19 outbreak but the brand continued to grow and opened more countries that year: Australia, New Zealand, Kenya, South Africa, Georgia and Armenia. More importantly, the brand proudly didn’t lose a single franchise over that period.

As the pandemic hit all the suppliers in the car hire industry, Green Motion quickly took the right decisions at the right time. As of March, all locations across the network put in place customer and staff safety procedures. Not only this was warmly welcomed by customers and Green Motion partners across the globe, but it reinforced its position of leader in the industry.

Social distancing supported the development of the Drive and GO product. Green Motion developed its in-house contactless technology as of 2018 allowing customers to pick their car without any unnecessary human interaction. 

Green Motion is now present in more than 50 countries and keeps growing every year.

Available car hire Master country franchise territories include France, Germany, Spain and Portugal.

USA including State rent-a-car opportunities in New York, Illinois, Colorado, Arizona, Georgia, Texas, Utah, Washington, Honolulu, Oregon, New Mexico, and many more. 

Vehicle rental franchises available in South America and Central America including Brazil, Chile, Argentina, Ecuador, Peru, Guatemala and Panama.

Rent-a-car franchises available in the Middle East including Saudi Arabia, Oman and Qatar and also Asia-Pacific including Malaysia, Indonesia, Sri Lanka, New Caledonia. 

“Green Motion is now positioned as one of the industry’s strongest and most innovative brands. As a member of the Green Motion family, you will benefit from unrivalled support and training, unique brand identity and industry-leading technology, ensuring that your business is at the forefront of the new era of mobility.” - Richard Lowden


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Types of franchise available

What type of franchise are you interested in?

At Green Motion, we offer a variety of country and location based franchises. For example, in a number of locations the country franchise has already been agreed, meaning only individual cities or locations are available. Whereas there are a few countries where the whole national franchise is available. In the USA, we are offering state franchises (which are setup in the same way as a national franchise), with individual location franchises available in each state.