Established in the United Kingdom in 2007 by car rental entrepreneur Richard Lowden, Green Motion was launched with a very different approach to the market, with the environment at the very core of its business, taking the unique position of offering both its leisure and business customers the opportunity to lower their own carbon footprint when hiring a vehicle – essentially a green rental service from a green rental company.
As well as our unwavering commitment to the environment, Green Motion is the only international car rental brand that has stayed true to the model of franchising, with each and every one of its locations in operation around the world being owned and operated by skilled business professionals who are dedicated to remaining at the forefront of their business, delivering a unique and personal customer experience.
Our franchise model allows our organisation to remain incredibly agile and reactive, meaning the business has the ability to continually pivot, adapting to the new world of mobility.
We are now present in 70 countries worldwide - more than any other dedicated franchise brand. We work closely with each franchise to understand their culture, customer behaviour, and channels to market to constantly grow as a business and provide the rest of the network with this knowledge so they can succeed. It really is a team effort.
We currently have 600 locations worldwide, from fully serviced downtown locations, to hotel implants and fully chauffeured airport pick up points. We are already experienced in all areas from large central locations to smaller offices and so we have the skills, marketing and systems ready to go so you can hit the ground running.
We were the first international brand to introduce direct connectivity with OTAs and online travel brokers, putting its brand in reach of all global car rental customers. We achieved this via our dynamic pricing system, which ensured that our franchisees remained in complete control of their localised pricing with the online brokers, aggregators and OTAs. We now are now able to provide our franchisee's with access to over 50 brokers and OTA's, giving them instant access to a pool of millions of potential customers.
Our 100% franchised model allows us to be completely dedicated to supporting our franchisees and providing them with the necessary training, on-going support and advice, allowing each business owner the time to concentrate on the development of their local market.
As a franchisee, you will have the option of utilising our global front-counter car rental system which is regarded as one of the very best within the sector, and offers a real and fresh alternative to some of the legacy systems available. Our front counter system is fully integrated in real time with our pricing and yield management system, along with our direct to brand channels including our industry-leading app.
We will fully brand your rental location, and have a team in house to support you with all of your marketing needs. Your success is our success, and we're here to help you make a splash with our vibrant and modern branding, and leading technology app and websites.
Green Motion has confirmed all my expectations in regards to the flexibility and effectiveness of the business model in the growth of my business, and also in the professionalism and commitment to succeed. As a Green Motion master franchisee for Italy, myself and my colleagues are developing Green Motion to be a major force within our country. I can truly say I am proud to be a part of the Green Motion family!
One of the main reasons we chose to join the Green Motion franchise network is due to the strong environmental ethos, as well as commitment to providing the very best service to every single customer. While neither of us had any previous experience in the car rental sector prior to joining Green Motion, the help and support we have received from the Green Motion International team from day one has been excellent.
We have created a genuine USP within the global rental market and are already established as the pioneer and market leader of environmentally friendly vehicle rental. To support our business strategy, we have developed a unique and dynamic brand identity which has positioned us among the best within the global rent-a-car industry. We have consistently received accolades celebrating and awarding our unique position within the market and our achievements in promoting the environment in connection with vehicle rental, being the first to launch a car rental company on a green/environmental platform. As a franchisee of Green Motion, you will genuinely be part of an award winning brand.