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Green Motion Launches in Denmark with New Master Country Franchise

Green Motion is proud to announce the signing of its latest master country franchise in Denmark, marking a significant step in the brand’s continued expansion across Scandinavia.

The new franchise has been acquired by respected Danish automotive entrepreneur Dan Branislav and his family. With an impressive background in the local car dealership sector, Branislav brings deep industry knowledge and a strong commitment to innovation and sustainability, values that closely align with Green Motion’s mission to deliver environmentally responsible mobility solutions worldwide.

“We are thrilled to welcome Dan Branislav and his family to the Green Motion network,” said Richard Lowden, Founder & CEO of Green Motion. “This signing represents not only a strategic entry into the Danish market, but also a key step forward in our development across Scandinavia. Denmark’s strong focus on sustainability and green innovation makes it an ideal home for Green Motion, and we’re excited to see Dan bring our vision to life.”

The Danish launch strengthens Green Motion’s footprint in the Nordic region at a time of growing demand for sustainable travel. As consumers increasingly seek eco-conscious transport solutions, the arrival of Green Motion in Denmark offers an exciting new option for responsible car rental.

“We are proud to join forces with Green Motion and bring this exceptional brand to Denmark,” said Dan Branislav. “As a family, we are passionate about the future of sustainable transport and are eager to make a positive impact on both the environment and the car rental industry here in Denmark.”

The first locations under the new franchise are expected to open later this quarter, with plans for nationwide coverage to follow shortly after.