Companies are proactively betting big on autonomous vehicles, however whether the market will follow remains to be established.
Deloitte surveyed 22,000 people from 17 countries and found there is a massive trust issue when it comes to autonomous technology.
47% said they would trust a traditional car manufacturer to bring self-driving vehicles to the market while 33% said that they would trust a new autonomous specialist company to make self-driving cars a reality.
The research didn’t bode well for Google’s Waymo, as only 20% of those surveyed said that they would trust an existing tech company to create futuristic vehicles.
Even though there has been widespread media coverage of pioneering autonomous vehicle investments made to date, surprisingly a great number of US consumers are still searching for a new dedicated player to enter into the market.
The majority of US consumers (77%) indicated that they never or very rarely use ride-hailing services like Lyft or Uber. This is probably due to the services not being as popular in suburban areas where people rely on the constant use of a vehicle to get around.
This could put a dent in the traditional car manufacturers plans, as Ford plans to introduce a ride-hailing fleet of self-driving cars and General Motors are planning to use Lyft to present their autonomous vehicles. Uber is also creating a taxi robot service.
Regarding the public's lack of trust, it is fair for consumers to be wary as they have yet to interact with these cars in a real-life setting which may be why Uber and Waymo both launched public demos.
In addition, tech companies are likely to team up with automakers, allowing them to integrate their technology with more trusted brands. Waymo has already partnered with Fiat Chrysler to test their self-driving vehicles.
The survey has shown that more needs to be done before people will be convinced to embrace autonomous vehicles.