Richard Lowden the founder and CEO of Green Motion car rental commented today on the ruling made by the London High Court which found in favour of Enterprise rent-a-car regarding their dispute in the use of the 'e' insignia by Europcar.
Richard said, "This is another interesting development within the global rental market place and one hopes that this will be the final legal battle between the car rental giants Enterprise and Europcar. From my perspective, the reality of people confusing the two brands who have very different brand styles through the use of their individual 'e' insignia's is highly unlikely but as Enterprise grows its operations throughout Europe they are becoming more and more defensive of their brand."
Europcar's location at London Luton Airport where the National and Alamo brands have been covered up from the backdrop but still remain on the main fascial signs.
Richard went on to say, "While the rent-a-car industry remains intensively competitive, it is far better that we compete on service levels by delivering value to our customers rather than through the courts."
This is the second major blow for Europcar who recently lost its long standing dispute with Enterprise regarding the ownership and operation of the National and Alamo brands.
Green Motion offers car rental in over 14 worldwide destinations, for further information please visit www.greenmotion.com.