Green Motion, the eco focused car rental company, announced today the sale of its latest master country franchise in Sweden.

The opening of Green Motion in Sweden will bring Green Motion's country count up to 30. Since the company's inception in 2007, Green Motion has enjoyed tremendous growth with its unique brand positioning, capturing both leisure and corporate car hire customers.

The founder and CEO of the company, Richard Lowden, went on record saying, "This is another tremendous milestone for Green Motion with us selling our first rent-a-car franchise within Scandinavia."

Richard went on to say, "Green Motion remains committed to delivering not only an alternative vehicle rental choice for our customers but also great value and service, I am confident that our new franchise for Sweden, owned by Anders Jutemyr, will be a tremendous success."

Green Motion's first car hire location will open in Sweden's capital city, Stockholm, servicing the main international airport, Stockholm Arlanda Airport.

Stockholm remains the perfect choice for Green Motion's first Swedish car rental location, as the city was the first to receive the European Green Capital award by the EU Commission in 2010. Amazingly, Stockholm has cut its carbon dioxide emissions by 25% per inhabitant since 1990 and it has the objective of being fossil fuel free by 2050.

To compliment the city's green spirit, Green Motion offers a great range of low emissions vehicles which in Sweden will be led by Hyundai including their new IONIQ range.

Apart from its glowing environmental credentials, Stockholm is one of the fastest growing cities in European and is the cultural, political and economic centre of Sweden. Despite being spread across 14 different islands, Stockholm's 57 bridges mean it is well-connected and essentially compact. Every neighbourhood has its own distinct character and within each, you'll find trendy design, innovative cuisine, engaging museums, great shopping, lovely parks and lots of atmosphere.

Further locations throughout Sweden are to be announced during the course of 2017.

For further information on hiring a car with Green Motion at Stockholm Arlanda Airport, please visit greenmotion.com. For further information on car rental franchising with Green Motion, please visit https://greenmotion.com/car-rental-franchise