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Green Motion makes headlines with new multi product strategy

Green Motion makes headlines with new multi-product strategy

Green Motion has made headlines this week with its new one-brand, multi-product strategy, offering customers a clear and transparent option for car hire.

As reported in Fleet News and Fleet World, Green Motion has launched a new ‘multi-product under one brand’ proposition to offer greater ease, flexibility and transparency to customers.

Customers will now be able to choose from four products at “clear” price points in each market, with the option to enhance their package at a later stage if they want.

Richard Lowden, CEO of Green Motion, said: “Our objective is simple – to be totally transparent with customers and let them make a confident decision more easily on what they would like to include in their car rental package."