The past 12 months have been a turbulent time for the car rental industry globally. With more players in the market than ever before creating major downward pressures on pricing coupled with customer expectations rising, we have all had to adapt and continue evolving our propositions.

We were established in 2007 as a global franchise network to offer customers great value car rental, while also helping them reduce the impact of CO₂ emissions associated with their road travel.

Fast forward 12 years, and we now offer our award-winning, low cost and environmentally responsible service in over 40 countries, servicing close to 850,000 reservations across our 400+ locations.

With progress comes responsibility, so our sector has come under increasing scrutiny from the media and consumer groups in the past couple of years on issues like pricing transparency and customer service levels. Our position as a franchise business gives us a unique perspective on challenges facing the sector as competition intensifies.

Green Motion has faced challenges over the past year in satisfying all of our customers and demonstrating to media that we are committed to constant improvement. I have therefore asked my team to compile this report to capture some of these challenges, draw together the extensive improvement work we have undertaken and give some insight into what we are planning in 2019 to further enhance the Green Motion customer experience.

Click here to read the full review.

Richard Lowden, Founder and CEO of Green Motion International