Today, Green Motion International, a well-known car rental company committed to sustainability, announced the successful sale of their master franchise in Ethiopia.

Local travel and mobility entrepreneur Bizuayehu Tadesse has acquired the franchise and plans to open the first location in Addis Ababa.

Richard Lowden, the Founder & CEO of Green Motion, said, "This is another major moment in the expansion of the Green Motion brand here in Africa. Ethiopia holds significant cultural importance as one of the oldest nations in the world, rich in history, and home to a diverse tapestry of ethnic groups, languages, and traditions. Its strategic location and rapidly growing economy make it a vital hub for business expansion and investment in Africa, offering immense growth opportunities."

Bizuayehu Tadesse, franchise owner of Green Motion Ethiopia, said, "I am incredibly proud to have been awarded the Master Franchise for Ethiopia and am very excited with the opportunity and success that awaits myself, my team, and my family. Thank you to all at Green Motion for having trust in us."