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Cool Motion



Join the world's largest fully-franchised car rental network

Established in the United Kingdom in 2007 by car rental entrepreneur Richard Lowden, Green Motion was launched with a very different approach to the market, with the environment at the very core of its business, taking the unique position of offering both its leisure and business customers the opportunity to lower their own carbon footprint when hiring a vehicle – essentially a green rental service from a green rental company.

As well as our unwavering commitment to the environment, Green Motion is the only international car rental brand that has stayed true to the model of franchising, with each and every one of its locations in operation around the world being owned and operated by skilled business professionals who are dedicated to remaining at the forefront of their business, delivering a unique and personal customer experience.

Our franchise model allows our organisation to remain incredibly agile and reactive, meaning the business has the ability to continually pivot, adapting to the new world of mobility.

Why Green Motion?

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Countries that have recently joined the Green Motion family

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Open, honest and transparent - Our one-brand, multi-product strategy

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Our response to COVID-19

We have created a genuine USP within the global rental market and are already established as the pioneer and market leader of environmentally friendly vehicle rental. To support our business strategy, we have developed a unique and dynamic brand identity which has positioned us among the best within the global rent-a-car industry. We have consistently received accolades celebrating and awarding our unique position within the market and our achievements in promoting the environment in connection with vehicle rental, being the first to launch a car rental company on a green/environmental platform. As a franchisee of Green Motion, you will genuinely be part of an award winning brand.